Hakim MEDDOUR

• Advise Brands to formulate and implement a business entry strategy in Asia for each market.
• Identify the right retail Partners, local Operators, Investors or Agent to ensure the development of the
Brands.
• Provide either annual or quarterly Sales budgets, roadmap and planning.
• Set up Market analysis that covers Pricing study, Product category positioning analysis, Margin and value
chain analysis and mapping of the existing distribution channels.
• Scouting permanent or temporary premises for retail development.
• Set-up of local organisations to support business development requirements.
• Interim Management

• Drive and Manage Boucheron Hong Kong and Macau boutiques;
• Organise and supervise boutique openings;
• Develop Boucheron High Jewellery business by implementing Clienteling and Commercial
activities;
• Monitor budgets and coordinate VIC care and CRM activities in the region.
• Implement Kering Retail Academy Training tools and ensure that they are used to drive the
business in all stores;
• Track and analyse key performance indicators to maximize boutiques’ performance;

GROUPE ERAM

• In charge of the development and the implementation of strategic sales plans for APAC region;
• Responsible of identifying and developing new business opportunities for all distribution channels
(Distributors, Department stores, Travel retail, Wholesales, E-tailer);
• Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client
base expansion;
• Driving the efforts to achieve sales and profitability targets in each of the distribution channels and
markets;
• Setting the targets for each distribution channel and market in terms of turnover, profitability,
sales volumes and merchandising according to market, seasons and brand strategies;
• Manage the development of existing Partners and strengthen relationships with key decision
makers;
• Gathering information and reporting back to HQ on customer’s situations, prospects, partners,
trends and market conditions in general, to support the central office on adapting strategy for the
Asian region;
• Regularly visit clients in APAC to ensure market execution is at or above standard;
• Perform business intelligence and market analysis on regular basis.

Albatross Global Solutions is a market research provider dedicated to improve premium and luxury brands’ business performance and help them to deliver positive, meaningful experiences to their clients.

• Develop, negotiate and implement strategies, by understanding clients’ needs and goals.
• Close new business deals by developing and negotiating contracts and integrating contract requirements with business operations.
• Leading company’s business development initiatives in the APAC Region for Customer Experience and Retail Training among luxury brands (i.e. LVMH, Kering, Richemont, l’Oréal, DFS,..).
• Screen potential business deals by analyzing market strategies, evaluating deal requirements, examining risks and potentials.
• Provide expert advice to the Business Unit Managers in APAC Region and project managers to instill a winning culture, develop an annual sales plan, and execute the plan.
• Train and advice other Staff to ensure consistency in the clients’ approach and project management.
• Attend and represent the company at marketing and networking events, trade shows, and social events on a regular basis.
• Create commercial offers relevant for the client's priorities and objectives.
• Preparation of the contract and follow-up clients’ projects up to invoicing and payments.

Some clients:

LMVH group
Kering group
Richemont group
L'Oréal group
Estee Lauder
DFS
Lagardère Travel retail
Luxottica group
Chalhoub group
Lacoste
Nespresso
And more...

• Develop and manage activities (e-commerce, Trading, Buying office) in line with headquarters’ strategies.
• Set up partnership with Agent/Distributor in Europe, Australia and China.
• Manage Sales, Production, Logistics and Admin teams and preparing work schedules and assigning specific duties.
• Review financial statements, sales and KPI's, to measure productivity and goal achievement and to determine areas needing cost reduction.
• Establishes sales objectives (Trading business) by forecasting sales volume per customer, per country and look for new business opportunities.
• Control overheads cost and maintain a profitable margin.
• Build up strategic partnership with key manufacturers & distributors.
• Determine staffing requirements, and interview, hire and train new employees, and oversee those personnel processes.
• Cost reduction and assessment of the e-commerce activity in order to prepare it to be sold (June 2015).

E-commerce project : Natineo.fr

Missions:
• Monitor the overall Branding, Marketing and Distribution activities to achieve target sales revenue,
• Define the 4P’s strategies plan (product offer, pricing, supply chain, e-advertising)
• Manage, motivate and evaluate a team of 11 people.
• Oversee operations, sales performance and P&L.
• Work closely with third parties such as PR agency, Web Marketing agencies, 3 PL, Market places
(Amazon,..).
• Identify the training needs of the customer service staff to achieve best in class online shop standards.
• Develop new sales and marketing opportunities.

Key achievements:
• First year of activity: 1 million euro (Incl taxe) – Cost of acquisition = 7€, ROI = 5,78€, 40K UV/month,
Conversion rate = 4,16% (industry average 2.8) – APT = 58€
• Develop partnership (contract negotiation) with 35 European brands and 80 Chinese suppliers.
• Create a Private label, source, develop and design 200 items (Soft and hard goods).

• Negotiate license contracts with brands (High-end Fashion clothes and accessories) and sub-distribution
licensees with current and new distributors.
• Support and manage relationship with Distributors and Franchisees based in Taiwan, China, Thailand,
Singapore and South Korea.
• Develop and implement seasonal retail & wholesale performance measurement tools monitor and
optimize sales performance across our distribution networks.
• Oversee the sales and store operation of retail shops (4 stand-alone stores) in Hong Kong.
• Develop network and expand on building relationships with mall operators, retailers, developers and future prospects.
• Plan and execute all materials needed and conduct seasonal training for the staff in store
• Follow up and manage the customer service areas, including payment and logistical issues on a weekly
basis.
• Prepare a monthly sales reports and quarterly OTB.
• Perform P&L analysis, project feasibility of store openings and project and draft 3 years business plans.
• Manage third party web agency to develop our online shop and implement e-commerce strategy.
• Conception and implementation of regional and local Marketing plans.

Key achievements:
• Set up partnership (terms of contract and Business plan) with Distributors in Taiwan and Thailand.
• Signed with 2 new wholesale accounts in Hong Kong – D-MOP and Bauhaus International.
• I have succeeded in maintaining the turnover (15M HK$) with less customers compare to the previous year.

o Elaboration of collection plan
o Negotiations of the sales conditions
o Management of the Open To Buy.
o Sector and Inventory analysis
o Purchase forecasting
o Brands sourcing

Brands: Cerruti, Lanvin, Armani, Nina Ricci, Kenzo, Emilio Pucci, Leonard,..